From the basketball court to the equestrian arena, UHB Group sees sports sponsorship as a long-term partnership with people, communities and initiatives that create value across the regions where we work.
For many years, we have proudly supported the BC Širvintos-UHB Group, backed equestrian initiatives and rider Ignas Makarauskas, supported the kickboxing community, and contributed to active lifestyle and padel events. While these sports differ, they share qualities that closely reflect our business values: discipline, perseverance, consistency and a commitment to continuous improvement.
Basketball holds a particularly important place within our sports partnerships. We have grown alongside BC Širvintos-UHB Group for several seasons, following the team’s progress and celebrating its achievements. This year, we were delighted to see the team reach the Regional Basketball League final and secure the runners-up title. Equally important is the continuation of this partnership: UHB Group has already confirmed it will remain the team’s main sponsor next season, contributing to the future growth of basketball in Širvintos.
Our involvement in equestrian sport is also built on long-term commitment. We work closely with Royal Horse Resort, supporting events and athletes who demonstrate how dedication, consistency and trust can lead to exceptional results.
We believe that sport creates far more than competitive results. It strengthens communities, helps develop young people, encourages active lifestyles and contributes to an environment built on trust, responsibility and mutual respect. For this reason, UHB Group sees sports sponsorship not simply as just support, but as a long-term commitment to helping people, communities and regions thrive.